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About Us

Black Swan Partners are experts in pricing and the analysis of sports data. Our insightful approach to pricing creates opportunities for clients who are willing to innovate and challenge established thinking.

These clients have included syndicates seeking to profit from inefficient markets, trading companies wanting to analyse the trading activities of their clients, bookmakers looking to improve their pricing and sports teams seeking tactical innovations to help them win. The common feature is their confidence to see things differently.

Pricing Services

We offer extensive pricing services for football, tennis and cricket, with a special focus on secondary markets. Our analysts combine technical expertise in probability analysis with expert sporting knowledge necessary to separate 'the signal from the noise'. They also have the curiosity and willingness to see things differently.


Adam Burgis

With 25 years of experience in the betting and CFD industries Adam is responsible for tennis and cricket trading and pricing. He is also Managing Director of Black Swan Tennis which provides a range of products and services to tennis clubs, coaches, players and brands.

Previously Adam was a founding member of Cantor Index, and as Head of Cantor Sport he instigated the transferral of the business into the first regulated retail derivative exchange, Spreadfair.

Dr Robert Ketzscher C.Sci C.Math

Robert is responsible for technology, statistics, modelling, automated trading and development, including exchange connectivity.

He was a lecturer at Cranfield University concentrating his research on mathematical modelling and has been trading profitably on betting exchanges since they started in 2000.

Vijay Singh

Vijay has over 20 years of experience sports trading markets and is an experienced project manager. He is responsible for data, pricing, trading, exchange population and development.

He previously spent 4 years as a professional gambler and 4 years as a Management Consultant with Accenture in the Financial Services sector.


Black Swan Partners
124 City Road

Company Number 06744250.